THE FEED

Field notes from the Shop trenches.

What's printing, what's dying, and the plays behind it. Straight from the campaigns we run every day.

21 articles
How to Manage Multiple TikTok Shop Clients: The Agency Operations Guide TikTok Shop Intelligence
Aug 3 · 24 min read

How to Manage Multiple TikTok Shop Clients: The Agency Operations Guide

How to manage multiple TikTok Shop clients: TSP tier thresholds, authorization expiry, cross-client creator conflicts, per-client attribution.

Syb Vanke Syb Vanke
Creator Management at Scale: How Top TikTok Shop Brands Run Rosters of 100+ Creators TikTok Shop Intelligence
Jun 23 · 21 min read

Creator Management at Scale: How Top TikTok Shop Brands Run Rosters of 100+ Creators

Most TikTok Shop creator managers hit a wall at 30-50 creators. Here's the operating system top brands use to run rosters of 100-1,000+.

Syb Vanke Syb Vanke
Fulfilled by TikTok (FBT): Complete 2026 Guide for Sellers TikTok Shop Intelligence
Jun 23 · 17 min read

Fulfilled by TikTok (FBT): Complete 2026 Guide for Sellers

Fulfilled by TikTok (FBT) starts at $3.58/unit. The complete 2026 guide to the full fee stack, the volume incentive, and what it means for your margins.

Syb Vanke Syb Vanke
TikTok Shop Creator Tiers: How to Build a Tiered Affiliate Program TikTok Shop Intelligence
Jun 23 · 21 min read

TikTok Shop Creator Tiers: How to Build a Tiered Affiliate Program

TikTok Shop creator tiers explained. The 4-tier framework, promotion signals, commission structure by tier, and how to operate it without chaos.

Syb Vanke Syb Vanke
The TikTok Shop Seller Handbook 2026: Fees, Score & Scale TikTok Shop Intelligence
May 9 · 21 min

The TikTok Shop Seller Handbook 2026: Fees, Score & Scale

Everything a TikTok Shop seller needs in 2026... fees, Seller Score, FBT economics, and how top operators scale creator programs past 50 creators.

Syb Vanke Syb Vanke
Your TikTok Shop Return Rate Isn't a Shipping Problem. It's a Content Problem. TikTok Shop Intelligence
May 9 · 19 min read

Your TikTok Shop Return Rate Isn't a Shipping Problem. It's a Content Problem.

TikTok Shop return rates hit 8-15%... roughly double Amazon's. The 2026 guide to policy, costs, SPS impact, and how to cut returns with better content.

Syb Vanke Syb Vanke
How to Sell on TikTok Shop in 2026: The Complete Seller's Guide TikTok Shop Intelligence
May 8 · 25 min

How to Sell on TikTok Shop in 2026: The Complete Seller's Guide

Launch and scale on TikTok Shop in 2026: Seller Center setup, dashboard walkthrough, fulfillment, SPS, and the creator-first playbook.

Syb Vanke Syb Vanke
TikTok Shop Affiliate Marketing: The Complete 2026 Guide TikTok Shop Intelligence
May 8 · 25 min

TikTok Shop Affiliate Marketing: The Complete 2026 Guide

Master TikTok Shop affiliate marketing in 2026. Commission structures, creator recruitment, and scaling strategies backed by data from 1.2M+ creator profiles.

Syb Vanke Syb Vanke
TikTok Shop Creator Program: How It Works, Requirements & How to Earn (2026 Guide) Creator Economy
May 8 · 17 min read

TikTok Shop Creator Program: How It Works, Requirements & How to Earn (2026 Guide)

Join the TikTok Shop Creator Program with just 1,000 followers. Learn requirements, commission rates (10-30%), and how top creators earn $5K-$50K/month.

Syb Vanke Syb Vanke
TikTok Shop Affiliate Program: How to Set Up, Launch & Scale (2026) TikTok Shop Intelligence
May 8 · 19 min read

TikTok Shop Affiliate Program: How to Set Up, Launch & Scale (2026)

The Affiliate Launch Framework: 6 phases from unit economics to 50+ creators. Commission strategy, graduation, and 7 mistakes that kill programs early.

Syb Vanke Syb Vanke
Product Seeding for TikTok Shop: The ROI of Free Samples in 2026 TikTok Shop Intelligence
May 8 · 15 min read

Product Seeding for TikTok Shop: The ROI of Free Samples in 2026

TikTok Shop product seeding costs $15-$75 per sample. The 5 ROI levers, creator criteria, and fulfillment playbook to turn samples into revenue.

Syb Vanke Syb Vanke
TikTok Shop Affiliate Commission Rates: What Brands Should Offer (2026 Data) TikTok Shop Intelligence
May 8 · 16 min read

TikTok Shop Affiliate Commission Rates: What Brands Should Offer (2026 Data)

Complete TikTok Shop commission rate benchmarks by category. 5-50% ranges, unit economics framework, and tiered structures backed by 2026 data.

Syb Vanke Syb Vanke
TikTok Shop Affiliate vs Amazon Associates: Where DTC Brands Win in 2026 TikTok Shop Intelligence
May 8 · 14 min read

TikTok Shop Affiliate vs Amazon Associates: Where DTC Brands Win in 2026

TikTok Shop affiliate vs Amazon Associates... head-to-head for DTC brands. Commission math, creator quality, content shelf life, and which wins by category.

Syb Vanke Syb Vanke
AI-Generated UGC for TikTok Shop: What Actually Works and What Gets You Demonetized (2026 Guide) TikTok Shop Intelligence
Apr 24 · 18 min read

AI-Generated UGC for TikTok Shop: What Actually Works and What Gets You Demonetized (2026 Guide)

What TikTok Shop actually allows with AI-generated UGC. Platform rules, demonetization triggers, and the 70/30 human-AI framework for compliant content.

Syb Vanke Syb Vanke
How to Scale Your TikTok Shop Affiliate Program (Without Losing Margins or Control) TikTok Shop Intelligence
Apr 24 · 18 min read

How to Scale Your TikTok Shop Affiliate Program (Without Losing Margins or Control)

Scale your TikTok Shop affiliate program from 5 to 500+ creators without margin collapse. Tiered systems, automation triggers, and the 3 growth traps to avoid.

Syb Vanke Syb Vanke
Social Commerce Trends 2026: What's Actually Working on TikTok Shop and What's Not Social Commerce
Apr 24 · 22 min read

Social Commerce Trends 2026: What's Actually Working on TikTok Shop and What's Not

US social commerce crosses $100B in 2026. Data-backed breakdown of what's converting on TikTok Shop... and what top sellers are doing differently.

Syb Vanke Syb Vanke
TikTok Shop Affiliate Analytics: What to Track and Why Most Programs Get It Wrong TikTok Shop Intelligence
Apr 24 · 18 min read

TikTok Shop Affiliate Analytics: What to Track and Why Most Programs Get It Wrong

The 12 TikTok Shop affiliate metrics that actually matter. Three tracking layers, attribution fixes, and the dashboard setup most programs skip.

Syb Vanke Syb Vanke
TikTok Shop Creator Payment Models: Retainers vs Commission vs Hybrid (2026 Guide) Creator Economy
Apr 24 · 18 min read

TikTok Shop Creator Payment Models: Retainers vs Commission vs Hybrid (2026 Guide)

Commission vs retainer vs hybrid... which TikTok Shop payment model fits your stage? Real cost math, a 60/30/10 portfolio framework, and contract templates.

Syb Vanke Syb Vanke
Best TikTok Shop Tools for Brands in 2026: The Definitive Guide TikTok Shop Intelligence
Apr 12 · 12 min read

Best TikTok Shop Tools for Brands in 2026: The Definitive Guide

16 TikTok Shop tools compared across market intelligence, profit tracking, campaign management, and content. The complete software stack for brands in 2026.

Syb Vanke Syb Vanke
How to Find and Recruit TikTok Shop Creators at Scale: 2026 Guide TikTok Shop Intelligence
Mar 31 · 15 min read

How to Find and Recruit TikTok Shop Creators at Scale: 2026 Guide

Find, vet, and recruit TikTok Shop creators at scale. 5 sourcing channels, outreach templates, and the 60-second vetting framework used by top programs.

Syb Vanke Syb Vanke
How to Write TikTok Shop Affiliate Briefs That Creators Actually Use: 2026 Step-by-Step TikTok Shop Intelligence
Mar 31 · 18 min

How to Write TikTok Shop Affiliate Briefs That Creators Actually Use: 2026 Step-by-Step

Write TikTok Shop briefs creators actually read. Includes the 1-page brief template, 5 common mistakes that kill compliance, and real before/after examples.

Syb Vanke Syb Vanke